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Toptix Sport Announce New Ticketing Partnership with Derby County Football Club
By Karl Vosper 27 Oct 2014
TopTix Sport is delighted to announce a new multi-year agreement with Derby County Football Club following the successful launch of the SRO4 Ticketing and Customer Profiling solution ahead of the club’s 2014-2015 Sky Bet Championship campaign
The club play at the 33,000 all seated iPro Stadium and selected
after a detailed tender
review process during the early part of 2014.
software is being used to manage all
ticketing, corporate and marketing activity from one central database which includes a powerful
reports engine and a brand new on-line ticketing solution which works hand in hand with the clubs main website.
Brandon Furse (Head of Ticketing, Analytics and Technology) said: “It was a key decision for the club to select the right partner to deliver on a wide range of objectives identified by the management team and we were unanimous in our decision to select TopTix Sport. We were immediately impressed with TopTix’s approach from the first meetings and software demonstrations, and the project delivery and go-live process has gone extremely smoothly and delivered immediate benefits in our operational processes and ability to better engage with our fans”.
As well as the core SRO4 software delivery TopTix Sport has worked with Access Control partner Fortress GB to deliver an updated turnstile access solution at the iPro Stadium which also went live ahead of the current season as well as integrating to the clubs Direct Debit management software for Season Ticket sales.
Brandon Furse continued: “Following our busy league season which ran through to the end of May with the trip to Wembley in the Play-Off final, we embarked on a packed schedule of activity for go-live in July ahead of the current season. The programme of work was challenging and we are delighted with the partnership that has already built between the club and TopTix Sport and our other solution providers. “In the early part of this season our on-line ticket sales via our new website have grown from 11% to 44% of sales and the feedback from fans has been excellent. From the outset we were impressed with how flexible the SRO4 system was and how it can be configured to suit some of the pro-active programs we have now and programs that we might wish to create in the future. I am not aware of any other systems in the UK sports market that has all the core functionality required for football ticketing combined with the flexibility that enables us to configure and create functionality ourselves without being tied to a supplier’s timescales or resources”.
TopTix Sport’s Managing Director Peter Joyce commented: “Derby County is a very forward thinking club and have led some excellent innovations in recent years. The clubs selection of TopTix Sport and SRO4 is enabling those ideas and concepts to be put into practice with automated pricing based on a range of customer status, special offers, mini packages and much more. Club staff have immediately responded to the flexibility within our software and have identified some fantastic initiatives for fans buying via the back-office and on-line solutions. We have built a strong working partnership with the Derby County management team and staff over the early stages of the project and we look forward to a long and successful relationship going forward”.
TopTix Sport is a UK based division of TopTix Ltd, a sp
ecialist software house and solutions provider
which was established in 2000.
TopTix work with over 800 venues in 16 countries including 37 football and rugby clubs and our
product is ideally suited to helping football, rug
, cricket and other sports clubs and venues drive
sales and revenues whilst maximising on their customer data.
Derby County Football Club join Brighton & Hove Albion Football Club in implementing SRO4 during
2014 and follow on from successful implementations at UK Premier League and Football League clubs
and Rugby Club
s during 2012 and 2013. TopTix also provide Sports Ticketing solutions to major
sports clubs and stadiums in Norway, Sweden and Israel.
For more information or to book a meeting or on-site software demonstration please call 0203 603
8444 or email email@example.com