With SRO4, non-profits will be able to broaden sales channels, provide flexible pricing, printing, delivery methods and sales flow options, and process data via the Query Builder to further goals and objectives for strategic planning. Also, the structure of the solution allows for the capacity to handle everyday sales or major events.

“SRO4 can be tailored to each organization’s unique needs, allowing them to focus on their overall goals,” said Tui Allen, Blackbaud’s arts and cultural solutions product manager. “It not only enables speedy processing of up to 300,000 tickets per hour in its most basic configuration, but is also easy-to-use and flexible enough to accommodate dynamic automation of ticket prices, packages, discounts, availability and promotions.”

SRO4 key features include:

• Dynamic Pricing and Embedded Logic — Allowing organizations to maximize revenue for each event or show by controlling all aspects of pricing and seat availability with a broad set of conditions.

• Rules Engine — Allowing dynamic automation of ticket prices, packages, discounts, availability and promotions based on predetermined conditions.

• Promotional Prompts — Dynamically triggered by user and/or customer activity to ensure that customers know about all available discounts and packages, which optimizes upselling and cross-selling opportunities.

• Mobile Platform — A fully integrated mobile interface, complete with “pick your own seat” functionality.

• Sophisticated Subscriber Management — Efficient and comprehensive subscriber management functionality, allowing users to create complex series and packaging offers while making the purchase and fulfilment of these subscriptions easy for box office staff.

For more information, visit http://www.blackbaud.com/SRO4 or contact Blackbaud on 800.443.9441