The new partnership will see Scarlets use the TopTix SRO4 software solution to manage all Ticketing, Membership, Marketing and Customer Profiling across key departments within the club.

As well as providing a new on-line ticketing solution for supporters buying through the club’s website, TopTix Sport will also provide in the coming months a fully integrated Facebook Ticketing platform which will enable supporters to purchase tickets from a seating plan directly within their Facebook page. Facebook users will then be able to view the seat location purchased by friends.

Commenting on the agreement, TopTix Sport’s Managing Director Peter Joyce said: “We are delighted to be working in partnership with Scarlets at what is an exciting time for the club. We are pleased to have been chosen to work with Scarlets after their extensive review of the marketplace and it has been great to work with the team over the past few months. The first phase of the launch is under way and we look forward to planning the Facebook ticketing launch during this season.”

Scarlets Chief Executive Mark Davies said: “We look forward to a long and successful partnership with TopTix Sport. From our first meetings with Peter and the team we were confident that they had both the software solution and expertise to deliver. The implementation process has been swift and we are happy to be up and running. We look forward to planning our new initiatives together.”