TopTix Ltd, creators of the SRO ticketing and Venue Management software, today announced the creation of a new UK division dedicated to the sale and support of its next generation software to the sports industry.

Established in 2000, TopTix are the creators of the SRO suite of ticketing software – widely acknowledged as among the most technically sophisticated, flexible and reliable select-a-seat ticketing solutions in the world. SRO serves all major market segments of the live entertainment industry through 700 venues in 16 countries, and is responsible for the sale of hundreds of millions of tickets.

SRO4 is the result of a five-year, multi-million pound development initiative to create the most advanced and flexible ticketing, marketing and venue management solution available today. 

The company’s new division, TopTix Sport (UK), will introduce SRO4 to sports organisations and looks set to revolutionise ticket sales for stadia, clubs, competitions and leagues. 

TopTix Sport Managing Director is Peter Joyce, who brings a wealth of experience in providing software solutions to the sports industry in the UK and abroad over the past 12 years. Peter says: “We are truly excited about the benefits SRO4 will deliver.

“It meets the needs of any type of sports organisation or venue seeking to upgrade its ticketing services and maximise its relationship with their supporters and customers through built-in Customer Relationship Management (CRM), marketing and real-time 360-degree customer profiling.  

“The speed with which you can obtain valuable customer information in one single view, often fed from many different data sources such as retail or an access control system, will prove a fantastic tool for users and management staff.   

“Throughout the sports industry there is growing demand for a venue management solution to keep pace with technology developments and embrace the latest innovations.  Mobile Ticketing and I-Pad compatible solutions are expected as latest hardware products launch.

“And now we can provide it. Through its unique architecture and design, SRO4 provides a powerful Microsoft-based ticketing and CRM solution that is infinitely scalable and works seamlessly with partner solutions to drive efficient sales processes and dynamic pricing based on customer status.” 

Karl Vosper, Managing Director of TopTix UK Ltd, says: “We are delighted to welcome Peter and know that his many years of experience in the industry will prove invaluable as he introduces SRO4 to the sports market.

“The establishment of a new UK division dedicated to the sports market will enable us to further refine our offering in this sector and is in keeping with our policy of matching our in-house industry expertise with the markets in which we work.”