“Our online sales have increased 200% since moving to SRO4,” said Elissa Greene, Director of Artistic Administration, Education and Technology at Strings Music Festival.
In addition, the organization has streamlined ticketing, pricing and event announcement while driving personalized marketing campaigns to patrons based on their interests and purchase history.
Strings Music Festival selected SRO4 because its advanced functionality addressed its need for ticketing, payment processing, online seat selection, and information updating in a single system.
SRO4’s dynamic ticket pricing allows staff to update ticket pricing on both the external website and in the internal systems with a single click. This capability reduced the amount of errors and steps required to make a change.
With SRO4’s universal licenses, staff could train additional employees to assist during busy months at no additional cost.
“We’re excited to team up with Blackbaud to redefine the ticket-buying experience,” said Brian Stallings, Chief Executive Officer of TopTix USA. “SRO4 provides performing arts organizations the tools they need to extend personalized service through online, mobile, social and third-party platforms without sacrificing key functionality.”