Case Studies

TopTix releases SRO4 functionality to target the Commercial Sector
By John Pinchbeck 05 Aug 2010
TopTix announce the release of a range of new functionality aimed at the Commercial performing arts sector, serving theatres, ticket agencies and city-wide portals.
Over the past 10 years TopTix has been known internationally as the creators of the SRO suite of ticketing software applications - widely acknowledged as among the most technically sophisticated, flexible and reliable ticketing solutions available anywhere in the world.

 

In February 2010, after 170,000 + hours of development, the company launched SRO4. This entirely re-engineered solution is based on a brand new and highly sophisticated platform which brings unparalleled levels of flexibility, scalability and performance to any organisation involved in the sale or distribution of event and entertainment tickets.

The announcement of this latest release marks another milestone in TopTix' plans to introduce SRO4, its Next Generation ticketing system, to a Global market. 

Highlights of the latest release of SRO4 include:

  • Affiliate sales tools allowing 3rd party sales channels to interact via Contact Centres or Web sales platforms, enabling affiliates to sell on behalf of a venue in real-time with or without dedicated allocations.
  • Intrinsic middleware functionality allowing 3rd party systems to supply and sell from city-wide portals.
  • Functionality for managing and reporting on Promoter/Producer specific seating (often referred to as 'Private Property' seats).
  • Dedicated Inventory Management tools designed to streamline the management of incoming allocations from one or more suppliers.

Karl Vosper, Managing Director of TopTix UK:

"After several years of observation, dialogue and active participation, this latest release firmly introduces SRO4 to the Commercial sector.

Whilst TopTix has always served a range of commercial clients from football clubs to national ticket agencies, the majority of our existing 700 clients fall within the subsidised sector. The flexibility written into the core of SRO4 has allowed us to bring ten years of extensive knowledge of the subsidised sector and combine it with a programme of active consultation with prospective commercial clients to deliver truly unique and game-changing functionality.

This latest SRO4 release enables venues to make their inventory accessible to multiple resellers and affiliates in parallel, without having to issue or manage any allocations. The release also enables venues to utilise a wider range of 'occasional sellers' that historically would not have direct access to live tickets. In parallel to this, the new release also allows venues and sellers to consume and package inventory from multiple external sources, including hotels, travel and restaurant reservations.

We believe that this affiliate access, the inventory management functionality for ticket agencies and the middleware capabilities for city-wide portals, are all unique to SRO4 and will help us to service a new client base within the commercial sector.

This release is a major milestone in the SRO4 project timeline as the power and flexibility of the underlying platform begins to shine through."
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