SRO4 for Performing Arts Organisations

SRO has over 350 client installations within the Performing Arts sector and a reputation for technical innovations that deliver practical benefits. 

SRO was the first event ticketing system to offer select-your-own-seat online back in 2001, the first to provide a ‘website in a box’ complete with its own content management and diagnostics, and the first to achieve full PCI compliance in the UK.

We have used all of our industry knowledge gained over the past eleven years in the design and development of SRO4 so that it will meet and surpass the current and future needs of our Performing Arts clients.

Standard Features (Highlights)
  • Intuitive, user-friendly, customer-focussed ticketing application including memberships, subscriptions, packages, coupons and vouchers 
  • Incorporated online sales platform with self-select ticketing, membership sales and renewals, on-line giving and self management for client accounts 
  • Extensive CRM functionality for straightforward management of any type of marketing campaigns, loyalty schemes, membership management, incentives and offers
  • In depth analysis and reporting supports on-going audience development, provides detailed ROI for campaigns and pricing strategies
  • Integrated fund raising and patron development features - or deep link to external third party products
  • Agency allocations, private property seats
  • Print at home tickets and ticket forwarding
  • Every word, page and process in SRO4 is fully customisable by our clients down to an individual user level
New and Advanced Features (Highlights)
  • Incorporated Rules Engines allow dynamic automation of ticket prices, packages, discounts, availability, promotions ...  all based on predetermined conditions, and applicable to every sales channel
  • Promotional prompts to encourage up-selling and cross-selling, dynamically triggered by user and/or customer activity
  • Incorporated mobile platform designed to facilitate all back office functionality
  • Facebook integration offering self-select seating and location of friends on the seating plan


To learn more please drop us a line via info@toptix.com or find your local representative.