SRO4 - for Ticket Agencies

We have several long-standing regional and national ticket agency clients who variously specialise in Rock and Pop, Sport and Performing Arts events. 

Our brand new SRO4 system has a unique inbuilt supplier inventory module which manages all inventory acquired from external sources. This module is specifically designed for use by ticket agencies, and can also be used by venues, rights holders and Sports leagues/competitions who process external inventory.

SRO4 will serve any ticket agency client - from International online agency ‘portals’ to small independent retailers dealing in hard ticket stock, and brings the added benefits of a venue-based system.

Standard Features  (Highlights)

  • Easily manage all types of external inventory - Pencilled, Inked-In, Extras ...
  • Fast and easy inventory set up – manage multiple suppliers and multiple inside and outside commissions, handling fees and pricing conditions – broken down for each individual batch of inventory
  • Populate a seating map from your allocations with view-from-seat, multiple banding and detailed drill-down to individual seat status – or simply offer best available
  • Bulk sales of unallocated inventory from the same plan, with an automated reseat facility once promoter allocations are confirmed
  • Powerful web-based reporting for up to the minute status updates - what is selling, what is slow, what is most profitable - giving you access to vital data from your desk or on the move
  • Automated messaging – for sales alerts, depleted inventory etc. You set the parameters and SRO4 will alert you whenever they are triggered.

New and Advanced Features  (Highlights)

  • Incorporated Rules Engines allow dynamic automation of ticket prices, packages, discounts, availability, promotions ...  all based on predetermined conditions, and applicable to every sales channel
  • Integrate to third party systems for hotel bookings, restaurants or any third party service
  • Promotional prompts to encourage up-selling and cross-selling, dynamically triggered by user and/or customer activity
  • Provide a secure log in to external sellers such as sub-agents or hotel concierges – display only the inventory that you wish them to have access to, set the prices and commissions on a per user level if required