Video Testimonials

CFBHALL

College Football Hall of Fame

SRO4 is successfully delivering on the CFBHALL CRM and ticketing goals and supporting hundreds of thousands of annual visitors, including: gathering every customer transaction into a single data record; facilitating all customer interactions including web, mobile, box office and telephone ticket sales; managing and fulfilling gift vouchers; tracking membership activity; and integrating with the RFID technology provider (StarkRFID).

“We serve a diverse customer base, and with such a customized experience we needed a system that would provide both flexibility and speed. We couldn’t be happier with how TopTix and SRO4 have delivered, and have now become integral to helping us fulfill our business and customer service goals.”

John Christie, Chief Operating Officer, CFBHALL

College Football Hall of Fame

The College Football Hall of Fame is a 94,256-square-foot attraction located in the heart of Atlanta’s sports, entertainment and tourism district which provides visitors with a highly immersive, interactive and engaging experience using a blend of historic college football artifacts and state-of-the-art, interactive multimedia exhibits. The National Football Foundation launched the Hall of Fame in 1951 to stand as one of the nation’s premier sports shrines, immortalizing the game’s greatest players and coaches as positive role models for future generations.

Challenge

When The College Football Hall of Fame made the move from South Bend, Indiana to the heart of downtown Atlanta’s sports and entertainment district in 2014, the management team had big plans to harness advanced digital technology and RFID (Radio Frequency Identification) to create a highly interactive and memorable fan experience.
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Medora

Theodore Roosevelt Medora Foundation

The benefits of the transition are clear in our numbers. After the switch to SRO4, our web-based ticketing reservations have doubled as a percentage of total sales.

“The best part of the switch to SRO4 is just how easy it is for our customers. They can go from the point where they’re simply checking what shows and events are playing, to converting to a fully-booked guest, with tickets for multiple events and attractions purchased in just a couple of minutes. It’s easy and fast for them, no matter what kind of device they’re using—which is really important, even for us with a primary demographic of customers over 50 years old.”

Clarence Sitter, CFO, Theodore Roosevelt Medora Foundation

Theodore Roosevelt Medora Foundation

The Theodore Roosevelt Medora Foundation operates visitor attractions and provides visitor amenities in the Historic town of Medora, North Dakota, at the gate of Theodore Roosevelt National Park. Among the major attractions in Medora are Theodore Roosevelt National Park, the “Medora Musical,” attended by more than 100,000 people each summer, the Medora Pitchfork Steak Fondue, Bully Pulpit Golf Course (which was named America’s Best New Affordable Public Golf Course by Golf Digest in 2006) and the Old Town Hall Theater, home to daily theatrical productions, including “Bully! The Play.”

Challenge

The TRMF goal was to take a giant leap forward with online ticketing and move the guest-booking experience to a place where guests could, in just a couple of clicks from their mouse or on their phone, complete all of their event ticketing needs. Plus, see suggestions to other attractions they might be interested in, based on what they’re adding to their cart.
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Bruges

The city of Bruges

TopTix distributor partner ESB.TSB won the bid for the city of Bruges on the strength of their standing in the market and the power of SRO4, which has proven to be a more innovative tool for ticketing and marketing than ever imagined. The city now has over 30 theatres, museums and festivals on the network selling over 1 million tickets and generating $7 million annually. The City Hub has become a leading example for city marketeers throughout Europe.

“Thanks to the ticketing expertise of ESB.TSB, the city of Bruges is rapidly modernizing. Because we can now work together on one platform, all of our partner organizations can offer better service to the visitors of this region. SRO4 enables us to improve our marketing and our ticketing, all at once. And best of all, users work together to exchange ideas to increase potential and feel that with SRO4, they took a giant leap into the 21st century.”

Stefaan Geldhof, Head of ICT & Ticketing, City of Bruges

The city of Bruges

The city of Bruges, Belgium is a leading European center of fine arts, theatre and music. It was named Cultural Capital of Europe in 2002. Belgium is a small country, but it has hundreds of venues for performing arts and museums. Especially in Bruges, where tourism is one of the main driving forces behind their strong economy, numerous venues and tourism attractions are scattered throughout the city.

Challenge

The city of Bruges set out to create a City Hub. A one-stop-shopping point for all visitors and all venues. But every venue had its own schematics (maps, seating plan), ticket prices, and specific needs for customer relations management. The city made a list of 236 crucial requirements in all. It wanted flexibility to organize festivals in various locations, the ability to easily add new venues, and flexibility to scale as needed with seasonal and event demands.
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National Civil War Centre and Palace Theatre

By combining their separate customer databases through SRO4, a single, unified database, the National Civil War Centre and Palace Theatre in Newark, UK now get a 360-degree view of their customers, which has allowed them to realise that the museum and theatre experience a large amount of customer crossover. This finding has allowed the Newark and Sherwood District Council to strengthen its strategic marketing, increasing the town’s visitor numbers over the past year significantly.

“We were looking for a single system that would sit at the centre of the business, but be dynamic and flexible enough to continue into the future. We couldn’t be more pleased with our decision to go with TopTix and the results we’ve been able to achieve with SRO4.”

Mark Williamson, Operations Manager, National Civil War Centre, Palace Theatre and Newark Visitors Centre

National Civil War Centre and Palace Theatre

The National Civil War Centre, which houses a collection of over 5,000 Civil War objects due to the town’s circumstances during the war, opened early last year in a renovated Tudor grammar school. As part of a community initiative to direct visitors to Newark’s town centre, the museum joined forces with the town’s 1920s Palace Theatre to leverage a versatile ticketing platform in order to capture better customer data for the town council.

Challenge

Despite their different sales processes, the National Civil War Centre and Palace Theatre needed a system that would deliver the very best user interface and experience no matter how guests purchased tickets. They sought a rich, intuitive back office sales channel and CRM solution, coupled with an easy-to-use touchscreen sales interface and effective store items tracking system.
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Madatech

Madatech, National Museum of Science Technology and Space

SRO4’s dynamic pricing allows us to set visit price automatically based on group size, visit date, special requirements, etc. To admit visitors we use SRO4’s integral Access Control
system with hand-held, wireless scanners. This enables us to quickly admit groups of any size.

“We are very happy with the results. Our staff can handle resources more efficiently while having an overall view at their fingertips.”

Sharon Yanai, Head of IT, Madatech Museum

Madatech, National Museum of Science Technology and Space

Madatech—Israel’s National Museum of Science, Technology and Space—is Israel’s largest science museum, featuring over 600 hands-on exhibits and a multi-sense 3-D movie theatre.

Challenge

School visits were our biggest challenge. In a school year, Madatech’s 7 educational centers deliver a variety of 300 sessions to more than 2000 groups, in our 6 demonstration halls and our 13 advanced and well equipped labs. We needed a system to manage our resources efficiently so we will be able to provide an endto-end solution for group visits, starting from the initial contact, through ordering, sending out quotations, booking, catching cinema seats, assigning guides, printing visit schedules, and billing.
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Floral Pavilion Theatre

Floral Pavilion Theatre

The web sites accounted for an average of 31% of ticket sales per performance (and as high as 50% for some performance types such as comedy events) for the financial year ending 2012, and these levels are set to steadily increase. Utilising the eSRO module means that changes and updates which previously had to be undertaken by a third party can now be made by the in-house marketing team with a significant saving in costs and with the ability to have changes in place with no delays.

“SRO4 is enabling us to work more efficiently across all of our sales channels with improved levels of service to our customers and promoters.”

Alistair Armit, Communications Manager, Floral Pavilion Theatre

Floral Pavilion Theatre

The Floral Pavilion is a theatre in the seaside town of New Brighton, on the Wirral Peninsula in England.Situated on the promenade overlooking the River Mersey, it presents a mix of comedy, music and children’s shows including a Christmas pantomime.

Challenge

Need a ticketing system to provide up-to-the-minute financial and attendance figures, enable our sales staff to handle widely differing types of ticket options and to give our front of house teams all that they need to provide our customers with an efficiently managed and enjoyable experience.
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Sundance Institute

The Institute completed a successful first on-sale leading up to the 2017 Festival, processing thousands of concurrent transactions on the day sales for festival passes and ticket packages opened without issues. The Institute worked extensively with TopTix personnel to map out workflow for box office and online transactions, member registration, and integration with the Festival’s mobile app using SRO4’s open API.

“We were looking for a system that could scale with us to accommodate the unique needs of all of our constituents and provide a seamless purchase experience for the Sundance Film Festival. We really like the flexibility and configurability of SRO4 and its ability to handle a large volume of concurrent customer transactions.”

Linda Pfafflin, Associate Director of Ticketing, Sundance Institute

Sundance Institute

Founded in 1981 by Robert Redford, the Sundance Institute is a nonprofit organization that provides support for independent filmmakers through grants, mentorships, and residential labs in addition to hosting the world-renowned Sundance Film Festival each January in Park City, Utah. With more than 46,000 attendees each year, the Festival is the largest independent film festival in the United States.

Challenge

Sundance Institute was keen on simplifying its online ticketing experience as well as integrating the ticketing process with the Festival’s mobile application, which serves as a real-time reference guide for patrons, providing screening locations as well as powering the Festival’s e-waitlist system.
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Japan Society

Japan Society is actively utilizing the rules-based engine in SRO4 to create new levels of member discounts and promote events through the use of coupon packages. The ad-hoc reporting wizard provides deeper customer activity analysis, which in turn has allowed the Society to refine event offerings.

“The TopTix implementation and support teams were onsite with us during our transition, responsive to issues which arose during the implementation and answering our questions in a timely manner.”

Lawrence Kong, Director of Information Technology, Japan Society

Japan Society

Japan Society is a non-profit organization established in 1907 with the goal of deepening mutual understanding between the United States and Japan through innovative programs in culture, public policy, and business, and language and education. Now in its second century, the Society hosts more than 100 events each year featuring sophisticated, topically relevant presentations of Japanese art and culture.

Challenge

As a leading cultural organization committed to providing an excellent customer experience, Japan Society desired a system that would offer the highest level of customer service in addition to simplifying the buying process and allowing their staff to optimize customer access to events.
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Drum Theatre

Thanks to TicketServ and SRO4, Drum Theatre now has a sophisticated ticketing system that can handle their selling requests for high volume internet sales, activate links to third party exclusive offers, and easily react to required changes during the sales process. SRO4’s automated reports have improved Drum Theatre’s information flow to clients and the theatre’s management team has said that they frequently utilize the system’s ability to track marketing campaigns. Drum Theatre’s internet sales have increased by 10% since they implemented SRO4 and they have said that the Greater Dandenong city council has enjoyed using SRO4’s ticketing services as well.

“The move to SRO4 has been the best business decision we have made and allows us to have a can do attitude. The TicketServ Team has [also] provided excellent support [along with] a positive attitude and enthusiasm for SRO4. We look forward to growing our business and the services we can offer our clients and we know that we will have their backing.”

Cheryl Rush, Business Services Coordinator, Drum Theatre

Drum Theatre

Opened 10 years ago in one of the most culturally diverse communities in Australia, Drum Theatre is a vibrant performing arts venue that offers a wide program annually. The theatre, which lies within a population growth corridor in metro Melbourne and is central to the revitalized City of Greater Dandenong, hosts performances by professional touring companies and local community groups. Drum tickets in-house theatre events, workshops, and food tours and also provides a ticketing service for festivals and sports and recreation events.

Challenge

Drum Theatre wanted a ticketing solution that would enable them to offer efficient online sales and that would also be able to adapt to new technologies in ticketing. In other words, the theatre’s management team wanted a system that would provide streamlined selling and would also be able to handle everything from simple to very complex requirements through strong CRM and reporting capabilities.

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York Theatre Royal

York Theatre Royal

The SRO4 system has exceeded our expectations with regards to the functionality offered. The discounting options are extensive and by creating rules, we are able to control our discounting and pricing automatically and are reassured that the system will make any necessary changes dictated by these pre-set rules. The system also has an inbuilt reporting wizard to allow the creation of hundreds of reports which are specific to each organisation and an extensive Marketing extraction tool.

“I personally believe that SRO4 is the best ticketing system currently available on the market.”

Rachel Naylor, Sales & Audience Development Manager, York Theatre Royal

York Theatre Royal

York Theater Royal has been producing great drama in the beautiful city of York for over 250 years and is one of the country’s leading producing theaters. Each year the theater entertains over 200,000 people with its wide variety of performances, events and activities including the much loved annual pantomime starring Berwick Kaler, the UK’s longest running Dame.

Challenge

We were looking to upgrade our ticketing solution to support our future aims and objectives and allow us to bring the best possible booking experience to our customers.
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Ravinia

Ravinia Festival

Ravinia implemented SRO4 prior to the 2015 selling season and for the first time, opened the website to full customer access, enabling unlimited concurrent ticket sales. SRO4 performed flawlessly selling over 26,000 tickets in the first 30 minutes alone. On top of that Ravinia, was able to sell “add-ons” such as chair and table rentals and dining experiences. Something they had never been able to do before.

“We experienced such an outpouring of appreciation from our patrons that it was really quite gratifying. SRO4 is a very clever system and we’ve only just begun to tap into the wealth of conveniences it offers our customers and the efficiencies it offers our staff. I want to express my sincere thanks to the TopTix support team. They are really top notch.”

Angus Watson, Director of Ticket Operations, Ravinia Festival

Ravinia Festival

Ravinia Festival is North America’s oldest music festival and stands today as its most musically diverse, presenting over 120 different events throughout the summer. These concerts run the gamut from Yo-Yo Ma to John Legend to the annual summer residency of the nation’s finest orchestra, The Chicago Symphony Orchestra.

Challenge

On a single day every April, Ravinia puts tickets to more than 100 summer conerts on sale to the public selling tens of thousands of tickets in a few hours. This includes simultaneously selling tickets to four venues: its 3,400-seat covered Pavilion; its 12,500-seat general-admission lawn; its 850-seat Martin Theatre; and its most intimate space, the 450-seat Bennett Gordon Hall. In past years, Ravinia had to limit capacity to the website and the number of tickets that could be sold concurrently.
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CentralCityOpera

Central City Opera

From a Box Office perspective, SRO4 is so much easier to manage and manipulate to achieve our unique ticketing needs from day to day. While we’re still learning the finer details of report and query building, our reports have already proven to be simple to read/understand, visually appealing, and accurate! There are so many useful things that we can now do quite easily in SRO4 that we would never have been able to accomplish in our previous ticketing system.

“Possibly the best part is the support we’re getting from the TopTix team. Those wonderful people are friendly, results-driven, and fast! Did I mention that they’re all so pleasant and easy to get along with? You bet I did, and I’ll say it again because these essential qualities seem to be withering in the support industry, in general. And if you can’t enjoy a professional yet relaxed relationship with your support team, well…what’s to enjoy? I really love these rock stars!”

Alex C. Dembicki, Box Office Manager, Central City Opera

Central City Opera

Less than an hour from Denver, Colorado in a lush Rocky Mountain setting, Central City Opera is among Colorado’s elite summer music festivals. The second oldest annual professional opera festival in the country (and the fifth-oldest opera company), the company continues to make history with a range of productions each summer including opera favorites, new and rarely performed pieces, and American works.

Challenge

There were three key challenges we needed to overcome when we started the hunt for a new ticketing platform:

  • Clear, accurate, and more robust reporting capabilities
  • A more modern, powerful, and user friendly ticket sales environment
  • A better looking and functioning online sales environment

It was extremely difficult to sell or exchange tickets, the most basic function of any ticketing system, and the reporting was difficult to interpret and unreliable, to say the least. The online sales part was simply clunky and also unreliable, and was avoided by patrons and employees alike.

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Brighton_Hove_Albion

Brighton and Hove Albion Football Club

Internet based sales have performed very well over the first season and we have achieved peak away sales of over 80% on-line-with home sales peaking at 69% on-line.

“The implementation work from the TopTix team has been of a very high standard and they have showed a real attention to detail and strong work ethic in meeting our initial go-live requirements and then demonstrating a strong partnership approach in planning new updates and enhancements as we progress.”

Jenny Gower, Head of Ticketing and Supporter Services, Brighton and Hove Albion Football Club

Brighton and Hove Albion Football Club

The club plays at the 30,750 all seated American Express Community Stadium and hosts many events including concerts and Rugby World Cup.

Challenge

Manages all ticketing, corporate and customer profiling activity from one central database which includes a powerful reports engine, as well as a new on-line ticketing solution which works hand-in-hand with the clubs main websites.
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Derby County FC

Derby County Football Club

Match day sales increased from 10% of on-line sales prior to working with TopTix to 61% inside the first 12 months of our new partnership.

“SRO4 delivers a powerful rules engine that has transformed the way in which we set up events in the system and manage sales periods to determine who can buy when, and via which sales channel such as Ticket Office and the website. Our full programme of home league games can be set up and configured at the beginning of the season with relevant pricing, promotions and when fans can buy all configured to automatically apply across the calendar via ticketing office and on-line. That means we can be much more effective with our planning across the season.”

Brandon Furse, Head of Ticketing, Analytics and Technology, Derby County Football Club

Derby County Football Club

The club plays at the 33,000 all seated iPro Stadium and selected TopTix Sport after a detailed tender review process during the early part of 2014.

Challenge

Manage ticketing, corporate and customer profiling activity from one central database which includes a powerful reports engine and a new on-line ticketing solution which works hand-in-hand with the club’s main websites
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Scarlets Rugby Club

Online ticket sales through the eSRO website increased dramatically throughout Scarlets’ first three home games of the season. The Ospreys fixture, which attracted a near-capacity crowd, achieved record online ticket sales with an increase of over 50% on the previous best total for internet sales.

“SRO4 is a key part of our internal systems and works handin-hand with other systems. The implementation and training has been excellent and we now have a very user friendly and modern system that has been adopted by all key staff. Best of all,our reporting has improved significantly and our on-line ticket sales have already grown by over 50% for early games.”

Mark Davies, Chief Executive, Scarlets Rugby Club

Scarlets Rugby Club

The club’s home stadium Parc y Scarlets seats almost 15,000 and also plays host to Llanelli RFC as well as numerous concerts, football matches and events. A cutting edge, wholly reliable and highly efficient ticketing and marketing system was vital.

Challenge

Scarlets’ management team had a clear understanding of the venue’s requirements and we looked at various solutions across the market place. We needed a ticketing and marketing solution that was user friendly and strong in reporting, online sales and customer profiling.
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West_Bromwich_Albion

West Bromwich Albion Football Club

On-line Ticket Sales increased from 33% to 50%. Huge efficiency savings for club staff. Cup Game set-up used to take 2+ days and now takes 5 minutes in SRO4.

“Since our implementation of TopTix Sport’s SRO4 software solutions in 2013 we have been delighted with the functionality and flexibility on offer. The rollover process from previous systems was seamless and we have delivered excellent benefits via increased on-line ticket and season ticket sales, Print@home delivery options and our new loyalty point programme.”

Jo Barr, Head of Ticketing, West Bromwich Albion Football Club

West Bromwich Albion Football Club

West Bromwich Albion Football Club plays at The Hawthorns, an all-seater football stadium in West Bromwich, Sandwell, England, with a capacity of 27,000. It has been the home of Premier League club West Bromwich Albion F.C. since 1900.

Challenge

Required a solution that provided a single sales basket for up-sell and cross sell between products. Need for a solution that was user friendly and with strong in-built reporting, online sales and customer profiling (CRM) functionality.
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SeatGeek

SeatGeek

After a thorough selection process, SeatGeek chose TopTix and the advanced SRO4 software system. The key criteria that set TopTix apart from other ticketing companies included SRO4’s ability to process thousands of tickets simultaneously; its open API to integrate with SeatGeek’s cutting edge mobile consumer experience as well as other services and allow for a seamless exchange of data; and its rules-based engine, which enables dynamic pricing and promotions that respond to customer activity and needs.

“I looked at dozens of different ticketing companies as part of the evaluation of this process. I have never seen a ticketing software, in all my years of business, that is as sophisticated and flexible as the TopTix SRO4 software.”

Jeff Ianello, Executive Vice President, SeatGeek

“We were seeking a partner who shared the same vision for an open ecosystem and can support us with backend software to support our primary ticketing needs. We couldn’t be more pleased with TopTix. The team is comprised of some of the best people in the industry and the SRO4 software is really impressive.”

Jack Groetzinger, Co-Founder, SeatGeek

SeatGeek

SeatGeek and Major League Soccer formed an agreement to develop a radically open ticketing ecosystem that will be rolled out to all of the MLS clubs.  The new integrated platform will be built to optimize mobile commerce and create a seamless bridge between the primary and secondary ticket markets.

Challenge

SeatGeek and Major League Soccer needed a robust and flexible ticketing software that could serve as the backend system for primary tickets to be sold, fulfilled and delivered on any site or mobile application of the teams’ choosing.
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