Canterbury Park Adds TopTix Ticketing System to Support Customer Service Mission

SHAKOPEE, MN (February 2, 2017)—At Canterbury Park in Shakopee, Minnesota, every employee is indoctrinated in a method of customer service known as the “Canterbury Way.” Aside from actively engaging guests in a fun, interactive manner during each visit, Canterbury employees strive to anticipate guests’ needs and exceed their expectations. To support this effort, Canterbury signed on and is now live with SRO, the advanced ticketing, CRM, and marketing platform authored by Charleston, SC based company TopTix.

Canterbury Park, located in River South, is Minnesota’s only thoroughbred and quarter horse racing facility with a live race meet running May through September, and simulcast wagering year round. The suburban Minneapolis entertainment destination also operates Canterbury Card Casino, dealing a mix of poker and casino games 24/7. Canterbury also hosts several special events including major concerts, trade shows, and sporting events.

Canterbury Park’s MVP Rewards program offers and manages multiple levels of patron membership with different benefits associated with each level. As such, it is essential to match each guest to their respective level of membership and ensure that the appropriate benefits are being administered proactively including free admissions or product discounts.

Jennie Palmer, Director of Guest Services, said, “SRO is overwhelmingly amazing. The more time I spend learning about the capabilities, the more impressed I become. Thus far, there has not been a single challenge that SRO or the TopTix support team has not been able to address.”

Brian Stallings, President of TopTix Americas, reiterated how SRO addresses the unique challenges. “There is a comprehensive data exchange process with the Casino system to allow for easy access to Live Racing for the members. Leveraging the SRO API, Canterbury is not only able to validate membership levels and track and implement overall event related benefits, but also gain valuable information about each member’s visits and activities.”

Canterbury Park invited twelve companies to bid on the project and closely considered three ticketing and CRM services. SRO was selected as the most configurable system, able to support both general admission and reserved seating.

About Canterbury Park
Canterbury Park Holding Corporation (NASDAQ: CPHC) owns and operates Canterbury Park Racetrack and Card Casino, Minnesota’s only thoroughbred and quarter horse racing facility. The 2017 race meet is scheduled for May 5 through September 16. The company also conducts year-round wagering on simulcast horse racing and hosts a variety of other entertainment, corporate, and special events such as snocross racing, concerts, and trade shows at its facility in Shakopee, Minnesota. Canterbury Park’s Card Casino hosts card games 24 hours a day, seven days a week, offering both poker and table games. For more information about Canterbury Park, visit

About TopTix, Ltd.

Since 2000, TopTix, Ltd has been supplying software for ticketing, fundraising and customer relationship management. Our flagship platform, SRO (Standing Room Only), supports over 500 institutions, processing 80 million tickets a year. Our client base including museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; Friends Arena, Sweden.

Media Contacts

Canterbury Park
Jeff Maday

Tom Alexander