Online ticket sales through the eSRO website increased dramatically throughout Scarlets’ first three home games of the season. The Ospreys fixture, which attracted a near-capacity crowd, achieved record online ticket sales with an increase of over 50% on the previous best total for internet sales.

“SRO is a key part of our internal systems and works handin-hand with other systems. The implementation and training has been excellent and we now have a very user friendly and modern system that has been adopted by all key staff. Best of all,our reporting has improved significantly and our on-line ticket sales have already grown by over 50% for early games.”

Mark Davies, Chief Executive, Scarlets Rugby Club

Scarlets Rugby Club

The club’s home stadium Parc y Scarlets seats almost 15,000 and also plays host to Llanelli RFC as well as numerous concerts, football matches and events. A cutting edge, wholly reliable and highly efficient ticketing and marketing system was vital.


Scarlets’ management team had a clear understanding of the venue’s requirements and we looked at various solutions across the market place. We needed a ticketing and marketing solution that was user friendly and strong in reporting, online sales and customer profiling.