The Institute completed a successful first on-sale leading up to the 2017 Festival, processing thousands of concurrent transactions on the day sales for festival passes and ticket packages opened without issues. The Institute worked extensively with TopTix personnel to map out workflow for box office and online transactions, member registration, and integration with the Festival’s mobile app using SRO’s open API.

“We were looking for a system that could scale with us to accommodate the unique needs of all of our constituents and provide a seamless purchase experience for the Sundance Film Festival. We really like the flexibility and configurability of SRO and its ability to handle a large volume of concurrent customer transactions.”

Linda Pfafflin, Associate Director of Ticketing, Sundance Institute

Sundance Institute

Founded in 1981 by Robert Redford, the Sundance Institute is a nonprofit organization that provides support for independent filmmakers through grants, mentorships, and residential labs in addition to hosting the world-renowned Sundance Film Festival each January in Park City, Utah. With more than 46,000 attendees each year, the Festival is the largest independent film festival in the United States.


Sundance Institute was keen on simplifying its online ticketing experience as well as integrating the ticketing process with the Festival’s mobile application, which serves as a real-time reference guide for patrons, providing screening locations as well as powering the Festival’s e-waitlist system.