The SRO system has exceeded our expectations with regards to the functionality offered. The discounting options are extensive and by creating rules, we are able to control our discounting and pricing automatically and are reassured that the system will make any necessary changes dictated by these pre-set rules. The system also has an inbuilt reporting wizard to allow the creation of hundreds of reports which are specific to each organisation and an extensive Marketing extraction tool.

“I personally believe that SRO is the best ticketing system currently available on the market.”

Rachel Naylor, Sales & Audience Development Manager, York Theatre Royal

York Theatre Royal

York Theater Royal has been producing great drama in the beautiful city of York for over 250 years and is one of the country’s leading producing theaters. Each year the theater entertains over 200,000 people with its wide variety of performances, events and activities including the much loved annual pantomime starring Berwick Kaler, the UK’s longest running Dame.


We were looking to upgrade our ticketing solution to support our future aims and objectives and allow us to bring the best possible booking experience to our customers.