Clay Center Activates Advanced Ticketing System from TopTix to Enhance Online and Group Ticketing Experience

Charleston, West Virginia (June 7, 2016)—The Clay Center for the Arts and Sciences of West Virginia announced today that it has activated the advanced ticketing system SRO4 from TopTix to manage event ticketing and customer relationship management.

The organization, which is dedicated to promoting the performing arts, visual arts and sciences, was seeking an all-in-one system that could significantly enhance the customers’ online experience and the organization’s group scheduling capabilities for its 240,000 square-foot facility.

“The SRO4 web interface is very impressive because it makes the online experience so much better for our customers. We also liked the rules-based engine, which makes it much easier to control what is happening in the system instead of having to constantly make changes at the show level,” said Robert Rosano, Vice President of Theaters and Sales.

Having the ability to offer password protected presales for performances on the ClayCenter website was an important criteria. Additionally, the SRO4 Groups module allows the Center to manage all aspects of school visits—from setting up time tables to allocating guides to customizing and emailing pertinent documents.

“SRO4 will allow us to better serve the needs of our patrons as an organization. When going through the selection process, we were impressed by the range of functionality provided by SRO4. We look forward to enhancing our patrons’ experience when purchasing tickets from the Clay Center moving forward,” said Rebecca Gillispie, Chief Financial Office, Clay Center.

Fred Maglione, Executive Chairman of TopTix Americas, added, “We are proud to support The Clay Center with its impressive commitment to serving the economic, cultural and educational priorities of the state of West Virginia and we are delighted that SRO4 will serve both the Center’s diverse ticketing needs and customer experience goals.”

About Clay Center

The Clay Center for the Arts & Sciences of West Virginia opened on July 12, 2003. The Center houses performing arts, visual arts and sciences under one roof – one of the few of its kind in the country. The facility is home to the Avampato Discovery Museum, the Juliet Museum of Art, the Maier Foundation Performance Hall, the Walker Memorial Theater and the Digital Dome (a large format film and planetarium).  Their mission is primarily linked to education – they are a non-profit organization which serves more than 50,000 school children every year through a wide variety of programs.

About TopTix, Ltd.

Since 2000, TopTix, Ltd ( has been supplying software for ticketing, fundraising and customer relationship management. Our flagship platform, SRO (Standing Room Only), supports over 500 institutions, processing 80 million tickets a year. Our client base including museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; Friends Arena, Sweden.

Media Contacts:

Clay Center
Mackenzie Mize

Tom Alexander