SRO doesn’t just put the customer data at the center, but the actual customer. From the single activities screen, every department can view and manage all patron activity including donations, memberships, merchandise and marketing campaigns.

The browser-based CRM portal is designed to centralize all back-end operations, with the ability to interoperate with third party systems to support such functions as business intelligence, marketing automation and integration with social media outlets.

venues museums
Maintain customer relations (CRM) through a single customer record
  • Gain full visibility into customer, group, member and donor activities
  • Create customized marketing campaigns leveraging the ad-hoc reports wizard and data analysis tools

Sell box office items through all customer touch points
  • One system to sell tickets, merchandise, vouchers onsite, online and via resellers and third-party distributors
  • Responsive web-design to facilitate transactions from PC, tablet or mobile device

Schedule groups, private tours and timed events with ease
  • Create an unlimited number of activities in a visit plan
  • Change group details anytime including time tables, guides and meals

Create and manage memberships anytime, anywhere
  • Process membership renewals and benefits from any point-of-sale outlet
  • Enable patrons to renew and upgrade memberships themselves

Make fundraising a seamless part of patron engagement
  • Tribute gifts, anonymous donations and flexible payment plans
  • Constituent relationship management

Manage catering and retail operations through the central CRM
  • Extend box office sales to your bars and cafes including membership renewals
  • Set dynamic sales prompts triggered by customer account activity or membership status

Control flow of guests including timed admissions
  • Bar code tickets, member cards or mobile RFID access control
  • Enable patrons to print tickets at home

rules based engine

Request The SRO Platform Overview Document

Learn more about SRO including the rules-based engine that enables you to set dynamic pricing and resource allocations that respond to hundreds of variables including capacity, date, time and patron status.

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