TopTix to Provide Seamless Ticketing Experience for Sundance Film Festival

Leading ticketing solutions provider, TopTix, has been chosen by the Sundance Institute to create a seamless customer experience for the iconic Sundance Film Festival.

The festival attracts 46,000 visitors a year, all needing to purchase individual tickets, ticket packages, passes and credentials.

TopTix’s flexible SRO4 solution dovetails online ticketing with the festival’s mobile application which serves as a real-time reference guide for patrons, providing screening locations. The app also manages the festival’s e-waitlist system.

“We were looking for a system that could scale with us to accommodate the unique needs of all of our constituents and provide a seamless purchase experience for the Sundance Film Festival,” explained Linda Pfafflin, Sundance Institute’s Associate Director of Ticketing. “We really liked the flexibility and configurability of SRO4 and its ability to handle a large volume of concurrent customer transactions.”

TopTix was awarded the contract following a rigorous selection process. Sundance Institute started working with the company back in June, mapping out workflow for box office and online transactions, member registration, and future integration with the Festival mobile app—using SRO’s open API.

“There are many departments and people involved with a project of this magnitude,” reported Brian Stallings, President of TopTix Americas. “I have to give credit to our implementation team for their outstanding diligence in moving the process forward.”

The online box-office has now opened for the purchase of festival passes and ticket packages.

“The Toptix team has a thorough knowledge of what it takes to run a large event and how technology can create time saving solutions behind the scenes,” added John Jennings, Associate Director of Digital Products.

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About TopTix, Ltd.

Since 2000, TopTix, Ltd. ( has been supplying software for ticketing, fundraising, and customer relationship management. Our flagship platform SRO (Standing Room Only) supports over 500 institutions, processing 80 million tickets a year. Our client base, which primarily consists of museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions, spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; and Joburg Theatre, South Africa.