Tom Alexander Joins TopTix as Global Director of Marketing

TopTix, Ltd. is pleased to announce that Tom Alexander has accepted the position of Global Director of Marketing.

Tom’s primary responsibility is to build global recognition of TopTix, its advanced Ticketing and CRM platform—SRO4, and to ensure efficient communication between TopTix and its growing client roster base about the ever-evolving functionalities of SRO4.

Eli Dagan, CEO of TopTix commented, “Building an experienced, highly collaborative senior executive team is central to our strategy as we grow and expand around the globe. Coming from the world of media and entertainment, Tom brings a fresh energy and valuable perspective to how we communicate—both with new and existing customers—and build the TopTix brand.”

Tom has held senior executive positions with the world’s largest media and marketing companies, including: Comcast, Time Warner (Turner Broadcasting), and Frankel & Co. (now Arc Worldwide), as well as significant executive roles with several high-growth digital media and technology start-ups. Tom has received numerous industry awards and recognition for his break-through marketing campaigns, and is widely regarded as an excellent motivator, collaborator, and proactive problem solver.

Tom reports to Fred Maglione, Executive Chairman Americas, and will work with the ten regional Directors and TopTix partners around the world.

Tom added, “I’ve had the pleasure over the past five years of working with some outstanding software and digital technology products. One of the many reasons I joined TopTix is because the people are so committed to excellence and incredibly passionate about the product. I believe SRO4, given its flexibility and scalability, has the core functionality that entertainment and sports organizations need moving forward in this new digital age of ticketing and data driven customer engagement.”

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About TopTix, Ltd.

Since 2000, TopTix, Ltd. ( has been supplying software for ticketing, fundraising, and customer relationship management. Our flagship platform SRO (Standing Room Only) supports over 500 institutions, processing 80 million tickets a year. Our client base, which primarily consists of museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions, spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; and Joburg Theatre, South Africa.

Tom Alexander Contact:
843-606-5975 x124