Leading ticketing solutions company, TopTix, is providing its advanced SRO4 ticketing and CRM system to the Maryland Science Centre, Baltimore.
The Science Centre intends to use the single-source platform to gain an in-depth understanding of its customers while providing a more robust online ticketing experience.
“We’re looking forward to having access to the kinds of analytics that have been out of our reach until now,” commented Van R. Reiner, President and CEO, Maryland Science Centre. “The better we can analyse the behaviours of our customers and our donors, the more precise we can be in meeting their needs.”
The popular venue features full-size dinosaurs, dozens of hands-on activities and experiments, national touring exhibits, an IMAX Theatre, Kids Room and planetarium.
With a large schedule of camps, teacher workshops, scholarship programmes and Family Science nights to deliver, the Science Centre needed to improve the efficiency of its third party systems including: website ticketing, visitor data, memberships, reporting, fundraising and finance.
“It’s an honour to work with The Maryland Academy of Sciences,” reports Fred Maglione, TopTix Executive Chairman Americas. “They are so passionate about the customer experience. It shows in the way they create hands-on exhibits and programmes and it shows in their desire to leverage SRO4 to better manage the customer relationships.”
About TopTix, Ltd.
Since 2000, TopTix, Ltd. (www.toptix.com) has been supplying software for ticketing, fundraising, and customer relationship management. Our flagship platform SRO (Standing Room Only) supports over 500 institutions, processing 80 million tickets a year. Our client base, which primarily consists of museums, theaters, festivals, stadiums, arenas, sporting organizations, concert halls, and visitor attractions, spans 16 countries, including such well known organizations as: The Royal Concertgebouw, the Netherlands; J. Paul Getty Museum, College Football Hall of Fame, Ravinia Festival, USA; English National Opera, West Bromwich Albion Football Club, UK; and Joburg Theatre, South Africa.