TopTix Sport Review a Successful First Season’s Ticketing Partnership with Brighton & Hove Albion Football Club

TopTix Sport were delighted to be selected as Brighton & Hove Albion Football Club’s official ticketing supplier back in June 2014. One year on it is clear the TopTix SRO4 Ticketing and customer profiling suite of software has delivered real benefits to the club inside the first year of the partnership.

The club play at the 30,750 all seated American Express Community Stadium and selected TopTix Sport after a detailed tender review process during 2014. TopTix’s SRO4 software is now being used to manage ticketing, corporate and customer profiling activity from one central database which includes a powerful reports engine and a new on-line ticketing solution which works hand in hand with the clubs main websites.

Jenny Gower (Head of Ticketing and Supporter Services) said:

“The decision to review the market for new solutions was based on a growing requirement for the club to be as flexible as possible with our software solutions and keep pace with new technology. The selection of TopTix Sport has enabled the club to streamline lots of internal processes and take advantage of a powerful product that is user friendly, modern and offers a single solution for the venue’s Ticketing and Customer Management needs.”

“The team at TopTix have worked closely with staff to implement a range of business solutions across multiple departments at the stadium. The implementation work from the TopTix team has been of a very high standard and they have showed a real attention to detail and strong work ethic in meeting our initial go-live requirements and then demonstrating a strong partnership approach in planning new updates and enhancements as we progress.”

As well as the core SRO4 software delivery TopTix Sport has worked with access-control partner Fortress GB to deliver a seamless link to the turnstile access solution at the American Express Community Stadium. In addition a brand new solution has been implemented to handle the clubs Direct Debit handling for season tickets ranging from the sign-up process, mandate handling and payment schedules across the entire season. TopTix have also developed a fully paperless Direct Debit solution which cuts out the manual paper based process.

Jenny Gower continued:

SRO4 is a very flexible solution which is enabling the club to drive a range of ticketing initiatives across the back office and on-line sales channels. Our internet based sales have performed very well over the first season and we have achieved peak away sales of over 80% on-line-with home sales peaking at 69% on-line. We are continuing to work with TopTix Sport on a number of exciting developments in the coming months and we look forward to rolling these out over the coming season.”

TopTix Sport’s Managing Director Peter Joyce commented:

Brighton & Hove Albion have a dynamic management team who are pushing the boundaries with new technology to improve the supporter experience and increase efficiencies within the clubs operations. The American Express Community stadium is a fantastic venue for multi-events, hosting much more than the Brighton & Hove Albion fixtures including England Under-21 games, concerts and Rugby World Cup games during this year’s tournament.”

“The selection of TopTix Sport and our SRO4 Product suite is providing a powerful ticketing platform which has the flexibility to enable club staff to service all of these events in one single system as well as strong links to selected partners. We are working closely with club staff to plan new innovations and functionality that will help keep Brighton & Hove Albion at the forefront of UK Sports Ticketing.”

More information:

TopTix Sport is a UK based division of TopTix Ltd, a specialist software house and solutions provider which was established in 2000.

TopTix work with over 800 venues in 16 countries including more than 50 football and rugby clubs and our product is ideally suited to helping football, rugby, cricket and other sports clubs and venues drive sales and revenues whilst maximizing on their customer data.

Brighton & Hove Albion Football Club joined Derby County Football Club in selecting SRO4 during 2014 and follow on from a range of successful implementations at UK Premier League and Football League clubs and Rugby Clubs during 2012 and 2013. TopTix also provide Sports Ticketing solutions to major sports clubs and stadiums in Holland, Norway, Sweden and Israel.

For more information or to book a meeting or on-site software demonstration please call
0203 603 8444 or email